Though these shampoos are greatly formulated
with ingredients that keep hair from feeling
dry, our growing number of chemically treated
clients - a group that's sensitive to moisture loss
- made what used to be a gap in our clenaser
range quite obvious.

We carry Gentle Shampoo espically for
the chemically addicted (and chances are,
chronically parched). Its luxurious feel and
fregrance quickly made it a favorite among the
general population, and our best selling shampoo.

ultra-mild,
moisture-rich,
soothing

dry, damaged, fragile, chemically
treated or coarse textures

daily;
followed by Super Rich Conditioner
or Deeep once a week

Wet hair, lather in palms, massage through
and rinse thoroughly. No need to repeat.

gentle shampoo
gentle shampoo
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