An extra-mild formula (to avoid stripping)
with a low pH (to neutralize oxidation and
smooth the cuticle) leaves a mere trace of
enhancing color without dmamging hair. A low
lather is a sign of the kindest possible
cleansing. This shampoo must be used with the
conditioner. It's formulated without moisturizers
that coat the hair and hinder color absorption,
leaving hair without the softness that we know.
For the same reason, avoid using any other
shampoo before using the Bb. Color Support
Conditioner, as it may leave a barrier that will
render color-enhancing properties ineffective.
shine,
strength,
vibrance
those who color
their hair
use every second washing
Wet hair, lather shampoo in palms,
massage through and rinse thoroughly;
follow with Color Support Conditioner.